US-based analytics business Verint is to acquire customer experience (CX) analytics specialist ForeSee for an undisclosed sum.
ForeSee helps clients measure customer experience, connecting improvements to business outcomes. Earlier this year, the company launched a new version of its CX Suite, which includes a predictive model for NPS (Net Promoter Score).
According to Verint, the merger will create an analytics-rich offering helping clients to measure and understand CX, and prioritize the improvements that will have the greatest business impact. The acquisition will add ForeSee's causal modeling, predictive analytics and benchmarking to Verint's existing omnichannel voice of the customer (VoC) portfolio, which includes CX consulting offers and packaged services.
Welcoming ForeSee employees to the team, Elan Moriah (pictured), President, Customer Engagement Solutions, Verint, says the combination of ForeSee's 'deep digital domain expertise' with Verint's automation and analytics expertise will accelerate the firm's innovation in VoC technology. He adds: 'This business combination further solidifies our commitment to customer engagement market leadership, helping organizations achieve their customer experience goals at all levels - from the contact center to digital channels and across the entire enterprise'.
Web sites: www.verint.com and www.foresee.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.