In the US, audience tracking specialist Deep Root Analytics has appointed Sara Fagen, who co-founded the company in 2013, as Chief Executive Officer.
Deep Root matches first-party target data to multiple sources of actual viewing behavior, via a suite of media analytics dashboards and tools. This is used to reach and track target audiences across paid and earned media platforms, and help clients optimize their TV advertising. The firm has recently expanded its TV targeting solutions into the public affairs, issues advocacy, and corporate reputation markets with the launch of a platform called Canopy.
Fagen (pictured) has more than twenty years' experience in data and analytics, politics and public affairs, having most recently served as a Partner at DDC Public Affairs (acquired by Omnicom in 2014), after the company took over her issue advocacy firm BlueFront Strategies. She is also a founder of consumer intelligence platform Resonate Insights, which brings together real-time survey data and insights on more than 230 million consumers and online behavioral data in one platform. Earlier, she focused her career on campaign politics and government as White House Political Director for President George W. Bush.
Co-founder Alex Lundry, the firm's Chief Data Scientist, comments: 'Sara is the right person to lead Deep Root Analytics. Her passion for smart solutions to marketing challenges and her deep knowledge of data analytics, politics and public affairs will help Deep Root improve its products and grow its client base'.
Web site: www.deeprootanalytics.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.