Qubit Rolls Out New Personalisation Portfolio

London-based marketing personalization company Qubit has rolled out a new product portfolio to support the personalisation efforts of retail brands.

Qubit helps clients in the eCommerce, travel and gaming sectors understand customers and deliver personalisation at scale. Its new products can be tailored for enterprise and retail brands, to 'jump-start' their personalisation initiatives. The portfolio includes Qubit Start, which includes product recommendations and product discovery solutions; Qubit Grow, to drive first to second purchase by notifying visitors when products are back-in-stock and deliver relevant messaging based on behavioural data; and Qubit Pro, to enable businesses to coordinate, lead and direct customer journeys at scale.

CEO Graham Cooke (pictured) comments: 'The products announced today will enable organisations to build differentiated customer experiences in a frictionless way, either beginning or doubling-down on personalisation. With 83.9% of retail shoppers only ever purchasing once, Qubit is here to ensure we're fixing the biggest industry problems and building solutions that match up to the strategic goals of our customers'.

Web site: www.qubit.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.