Maru Rebrands LatAm Company

Tech-enabled MR company Maru Group is renaming its Latin American business, previously Maru/Moto, to Maru/Matchbox, in line with its North American companies.

The change is intending to help integrate the company's offer and technology throughout the Americas. Maru/Matchbox is MARU Group's tech and communities business, and a week ago launched a non-conscious response measurement solution called Implicit Association Test (IAT).

Group CEO Ged Parton comments: 'Our Latin America business is a major success and I believe that this change will provide further momentum and alignment across our company as we continue to bring exciting technology-based innovations to our clients'.

Maru/Matchbox President, International and Latin America CEO Daniel Finder (pictured) adds: 'We are an emerging power as an international company operating from multiple offices across the Americas. This integration will improve our strength and connectivity with our other teams and enhance our capabilities for multi-market work'.

Web site: www.marumatchbox.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.