Maru/Blue Promotes Four to VP in Canada

Respondent access specialist Maru/Blue has promoted Katie Gawlik, Waleed Nesyif, Mellissa Hill and Amanda Naismith; the first three from Director to VP of Strategy & Development, and Naismith to VP of Profiling and Analytics.

Maru/Blue, which was launched last April, provides access to 'deeply engaged, well-curated respondents' through communities Maru Voice Canada (formerly operating as the Angus Reid Forum), Maru Voice Business Canada, Springboard America, and Maru Voice UK, as well as the recently launched Maru Voice UK Omnibus.

Gawlik joined the firm last year with nearly ten years of experience in building and cultivating client relationships in advertising, marketing and creative agencies. Nesyif worked for Vision Critical as Manager Insight + Strategy & Development, prior to Maru's acquisition of the firm's North American Research Consulting division. Hill joined last year from Critical Mix, where she served as Director, Customer Development. Chief Revenue Officer Mirjana Mihaljcic comments: 'These individuals have been instrumental to the growth of the business, and I am delighted to see them recognized for their hard work'.

Naismith works in the Community Management team, and has been promoted from Director, Profiling & Analytics. She worked previously as a Director, Market Panels at Vision Critical, and as Senior Panel Analyst at Ipsos. The firm has also recently hired former Vision Critical Customer Success Manager Amanda Ilnisky as Director of Maru/Blue Communities, responsible for member engagement and quality. Maru Group COO Julie Paul comments: 'Both Naismith and Ilnisky drive continued improvement and efficiency in the operations of our communities. Their hard work and dedication to member quality and engagement makes them key to the success of the organization'.

Web site: www.marublue.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.