Marketscience Truesight Moves Sahay from Delhi to London

Marketing analytics partner firms Marketscience and Truesight have transferred MD and Associate Partner Nitesh Sahay from Delhi, India to the London, UK office. Following his transfer, Sahay joins Marketscience founder Peter Cain to lead product development and provide dual support to clients in both the UK and India.

New York-based Truesight Consulting and UK-based Marketscience Consulting officially partnered last year, to develop new analytics solutions and services. Additionally, the 'Marketscience Truesight' venture gives clients the opportunity to choose a service model - DIY (Do It Yourself), DIFM (Do It For Me) and DIWM (Do It With Me) - that best suits their needs.

Sahay (pictured) joined at the beginning of the companies' relationship, after a career which began as a Research Assistant at the Indian Council for Research on International Economic Relations, and latterly involved senior roles at Symphony Marketing Solutions and Datamonitor. More recently, he worked with Truesight co-founders, David Dixon and Sebastian Shapiro while the three were at former Publicis-owned marketing analytics and management consultancy firm Ninah Consulting.

Commenting on the news, Dixon said: 'Sahay's move to London represents the company's advancement toward a more integrated, global presence - Marketscience Truesight is headquartered in NYC, with offices in London, Delhi, and LA - as the firm is now in a position to better serve European clients and drive UK business growth. Secondly, it indicates the company's dedication toward R&D, as Nitesh and Peter continue their work on a proprietary analytical modelling software.'

Web sites: www.truesight.consulting and www.marketscienceconsulting.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.