Ardent Fieldwork Hires Two Directors in London

In the UK, qual and quant fieldwork services agency Ardent Fieldwork has expanded its senior team with the appointment of former Field Initiatives Directors Karen Beardon and Viki Hallahan.

London-based Ardent, which was set up in 2013 by former Field Initiatives Director Vipul Chokshi, provides qual services such as focus groups, accompanied shops, panel recruitment, and ethnography/immersion depths; and quant services including online surveys, mystery shopping, product placement and recall tests, and tracking studies. Beardon joined RDSi-owned qual recruitment agency Field Initiatives in 1998, having previously been Field Manager at Ace Fieldwork and a Project Manager at Focus on Research; while Hallahan worked for Field Initiatives for more than 22 years. Both are now Directors of Ardent.

Commenting on the appointments, Chokshi said: 'We have delivered a diverse range of projects across qual and quant methodologies supporting over 200 clients and achieving double digit growth each year over the last five years. I now look forward to welcoming Viki and Karen on board to further enhance our project delivery capabilities and providing quality fieldwork for our current and new clients'.

Web site: www.ardentfieldwork.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.