Neustar Hires Leader for Data Strategy

In the US, consumer data provider Neustar has appointed Gregg Galletta as Vice President of Data Strategy, to lead the overall strategy behind its Identity Resolution solutions, including the OneID platform.

Neustar combines data science, programmatic ad buying and proprietary first party data assets to offer cross-platform targeting. Its OneID system provides identity intelligence gained through billions of daily transactions across digital traffic, global communications and customer interactions.

Galletta (pictured) joins from data marketing services specialist ALC Digital, where he served as President and led the launch of new identity and data products. Prior to this, he co-founded marketing identify platform IDify (now a subsidiary of ALC), and held senior roles at iBill (acquired by Intercept Payment Solutions), and Linkshare (acquired by Rakuten). Earlier, Galletta ran the media sales organization at Marchex and worked at Equifax, as VP of Digital.

In his new role, Galletta will report to SVP, Chief Data and Analytics Officer Venkat Achanta, who comments: 'Accurately identifying consumers at scale both offline and online is a big challenge for brands. Gregg's experience in launching innovative identity and data products brings immense value not only to Neustar but to the brands we work with who are in need of actionable identity intelligence'.

Web site: www.home.neustar .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.