OdinText Becomes OdinAnswers

In the US, customer experience analytics platform OdinText has changed its name to OdinAnswers, reflecting its mission to find 'the right answers contained within the rapidly expanding pools of customer data'.

US-patented OdinAnswers can read and analyze millions of customer comments and other items of text, in a variety of languages, in a matter of minutes. Used both by researchers and customer service departments, the solution analyzes social media and web-based data. Commenting on the reasons behind the name change, founder and Chief Research Officer Tom Anderson says the goal of the company has always been to help brands extract answers from their data - answers that can be used to address and grow their businesses.

CEO Andy Greenwalt adds: 'After talking with our clients, it became clear that the team and technology at OdinText were delivering something far beyond text analysis - we were providing companies with answers hidden within their data that solve business challenges. The focus of our research, technology development and passions are now all focused on a single point - helping our clients discover these answers. With that realization, we wanted to capture this focus in our new name'.

Web site: www.odinanswers.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.