Brandwatch Launches Integrated Platform

Social media intelligence firm Brandwatch has unveiled a new flagship Consumer Research product, bringing together its original intuitive front-end with the machine learning techniques and historical data archive of Crimson Hexagon, with which it merged last autumn.

As well as the input from Crimson Hexagon, whose brand was formally 'sunsetted' last week, the new platform also incorporates technology from the firm's acquisitions of content marketing intelligence specialist Buzzsumo and mobile polling firm Qriously, to form a unified consumer intelligence suite.

Brandwatch now boasts more than 500 staff worldwide and offices in ten locations: Brighton, Boston, New York, London, San Francisco, Berlin, Stuttgart, Paris, Sydney and Singapore.

Giles Palmer (pictured), co-founder and CEO of Brandwatch comments: 'Nobody else has this combination of technologies and can give customers this depth and breadth of insights into their business questions and challenges. Market research is a $40bn business and its future is combining different data types, faster, more intelligently... This marks the start of our new phase as a business'. Chief Product Officer Bex Carson adds: 'This isn't just a merged product - it's better than anything else on the market because we're innovating as we bring the technologies together'.

Web site: www.brandwatch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.