WPP to Open New Campus in Paris, France

Marcoms agency group WPP is to create a new campus for its agencies in Paris, France, which will open in 2021.

This campus will bring together agencies under one roof, on 145-149 rue Anatole France in Levallois-Perret; acquired by Citroen in the early 1920s to manufacture the 2CV. Split over eight floors, the workspace - which will include a double-height auditorium, co-working areas, restaurants, two gardens and a rooftop terrace with 360-degree views of the city - will be designed to encourage greater creativity and closer collaboration, while giving clients easier access to WPP's talent and expertise.

Paris is the latest WPP co-location initiative in Europe, after the group recently opened its Amsteldok campus in Amsterdam, while Madrid and Milan are due to open later in 2019. It is not yet known which agencies will be brought together in the new space, but WPP has recently shortlisted private equity investors Bain Capital, Apollo, Platinum and a fourth undisclosed company to submit bids to buy a majority stake in its insight and analytics arm Kantar, so it is unlikely that agencies in the latter's business portfolio will be part of the group by 2021.

WPP CEO Mark Read comments: 'Our campus strategy is about creating fantastic, dynamic workspaces and social areas which inspire our people to do their best, most creative work. Providing world-class working environments encourages innovation, makes it easier for people to work together, and delivers the best integrated offer to our clients.'

Web site: www.wpp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.