In New York, survey and customer insights software provider FocusVision has updated its Decipher survey platform with the addition of an automated sample solution called Sample Marketplace.
Sample Marketplace users enter their sample specifications - such as sample size, qualification (incidence) rate, and demographic quotas - and click submit to obtain a quote. Once they decide to proceed, they can secure their sample and launch their study without leaving FocusVision's Decipher platform. FocusVision intends to extend its partnerships to include several providers, so that users can obtain multiple quotes to find the best price and also, if required, merge sample providers.
CEO Zlatko Vucetic (pictured) comments: 'We're excited to offer high-quality samples at scale - faster and more cost-efficiently than ever before directly within Decipher. We're committed to making it easier for our customers to do their job and that's what Sample Marketplace enables'.
Web site: www.focusvision.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.