Influitive Brings in Sales and Marketing Leaders

Online community and customer advocacy software provider Influitive Corporation has appointed Dan Cote as CMO and Rob Merklinger SVP of Sales.

Influitive's platform features intelligent automation, gamification and personalization features which it claims drive 'extreme engagement and customer growth at scale', while minimizing administrative effort, helping clients foster collaboration, build trust and deepen relationships with customers.

Cote brings more than 25 years of leadership experience in high-tech software and services companies, most recently digital workspace and analytics firm Citrix where he led a product marketing team. Before this, he held VP of marketing positions at companies including Virtual Computer, nSight, and SellMasters.

Merklinger was previously SVP of Sales at college advisory services marketplace CollegVine, and before that at enterprise HR data company Salary.com. Earlier he worked in sales roles at cloud backup specialist Intronis, and software firms Oracle and Compuware (formerly Gomez).

Recently arrived CEO Dan McCall (pictured) says of the hires: 'Dan and Rob are executive leaders who I know and have worked with in the past. They have a track record of developing effective go-to-market strategies with tightly integrated marketing and sales plans. I'm thrilled to have them on board working alongside myself and the rest of our leadership team'.

Web site: www.influitive.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.