Acxiom Partners with D&B

Data firm Acxiom has combined with Dun & Bradstreet (D&B) to launch an omnichannel insight and targeting service, 'Work-Life Audiences', promising holistic audience insights and expanded data attributes for more than 30 million consumers.

The partners say the service delivers 'unprecedented' depth and accuracy, and helps both B2C and B2B marketers understand their customers across devices. The service is available via Acxiom's digital audiences platform for distribution to hundreds of platforms and publishers, as well as for off-line usage.

Acxiom VP Global Data Products Karen Caulfield comments, 'Work-Life Audiences leverage audience behavior across professional and personal personas to equip marketers with enhanced targeting and segmentation capabilities that help them better understand individuals at work and at home. This ensures they bring real value to their customers, while adhering to Acxiom and D&B's rigorous standards for responsible, ethical data use'.

Web sites: www.acxiom.com and www.dnb.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.