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Eyeota Hires Technology Leaders in US

October 14 2019

San Francisco-based local audience data specialist Eyeota has hired PubMatic co-founder Anand Das as CTO, and his former PubMatic colleague Vasu Cherlopalle as Vice President of Engineering.

Anand DasEyeota offers an audience technology platform through which marketers, data owners and research companies can access data to understand customers and enhance their marketing strategies. Last year, the firm raised $12.5m in a Series B round of funding, part of which it is using to support product development and expand its team.

Das (pictured) co-founded ad automation software firm PubMatic in 2006, and served as the company's CTO until last January. In his new role, Das will lead the advancement of Eyeota's heuristic onboarding methodology, grow the technology team worldwide, and lead technology strategy with a focus on enhanced data solutions for marketers and data owners. Cherlopalle previously held several roles on PubMatic's technology team, including VP of Big Data and Analytics, managing a team of 40 engineers to create an optimized data platform. He most recently worked with Das at OZY Media as Senior Director of Engineering, building a data platform to increase audience engagement and core monetization opportunities. At Eyeota, Cherlopalle will focus on data analytics, business intelligence (BI), data modeling and onboarding solutions.

CEO Kevin Tan comments: 'We founded Eyeota to deliver audience insights and targeting solutions around the world with local market support, and I am confident that Anand's entrepreneurial spirit will help us continue to deliver on this mission by growing our unique heuristic onboarding technology through its next iteration and beyond. Anand and Vasu have proven to be a powerhouse duo, so it is exciting to have them together in Silicon Valley at the helm of our technology team'.

Web site: www.eyeota.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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