WPP to Open Co-Location Campus in Detroit

WPP is to open a campus in the listed Marquette Building in downtown Detroit, where it will bring together a number of its agencies and locate up to 1,000 staff.

Constructed in 1905, the ten-story building was designed in the Chicago School architectural style, and is named after Jacques Marquette, the French explorer who led an expedition to map the Mississippi River in 1673. WPP is leasing 150,000 square feet, encompassing nine floors in the refurbished building, and will be bringing together its agencies in Detroit, including GTB, VMLY&R, Burrows, Hudson Rouge, Iconmobile, Xaxis and Zubi. These teams will work with the group's largest client, Ford Motor Company, as well as other clients, and WPP's campus will be near Ford's own planned campus in the Corktown district of Detroit. WPP will also retain a presence in Dearborn, MI, when the Detroit Campus opens in late 2020.

CEO Mark Read comments: 'As a company driven by creativity and technology, we employ people in a broad range of communications services, such as advertising and media, public relations, data investment management and customer experience. As the renewal of Detroit accelerates, we hope to become a destination for creative thinkers and innovators, contributing to job growth and diversification in the market while advancing the goals of our clients'.

By 2023, the group will have 85,000 people in 40 campus locations worldwide. This year, in addition to Detroit, WPP has opened or announced co-locations in Düsseldorf, Paris, Amsterdam, Manchester (UK), Mumbai, Gurugram, San Francisco and, most recently, Madrid.

Web site: www.wpp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.