ENGINE Launches Small Business Omnibus

ENGINE Insights, the research and analytics division of full-service media and marketing services group ENGINE, has launched a Small Business Omnibus Survey under the CARAVAN brand.

ENGINE's former subsidiary ORC ran a long-established omnibus survey suite called CARAVAN, designed to provide consumer opinion on brand awareness, product image and market trends. The new CARAVAN Small Business Omnibus Survey will be used twice a month to conduct an online survey among a sample of 500 owners and decision makers of US business with fewer than 100 employees. These businesses span a cross section of sectors, with results delivered via CARAVAN QuickView, an online portal that includes a visual dashboard where clients can cut the data for analysis and export to PowerPoint.

According to Engine Insights, the service can be used to test concepts, messages and ads; size and define markets; measure attitudes, awareness and usage; and track changes over time. It can also be used to develop proprietary data for publicity generation.

Web site: www.enginegroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.