DIY research software firm SurveyMonkey has launched a suite of tools called Expert Solutions, through which customers can test product and marketing concepts with a global audience.
Expert Solutions combines the company's DIY market research panel with survey methodology, enabling users to obtain instant feedback on products, packaging, ads and marketing messages. Specifically, the suite comprises tools for ad creative analysis, product concept validation and video creative assessment, along with packaging design analysis and logo design measurement. It can also be used to test brand and product names before marketing launch, and test messaging statements and taglines. Survey results are analyzed through the firm's AI-Powered Insights, which use machine learning to identify common patterns from the respondent data.
Company President Tom Hale (pictured) said: 'For years, researchers have been forced to choose between either hiring an expensive agency that takes months to deliver insights or simple DIY methods that tax internal resources. Today, we're introducing the best of both worlds with Expert Solutions, which have built-in methodologies and AI-Powered Insights, taking the heavy lifting out of market research'.
Web site: www.surveymonkey.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.