India Launch for Isobar Consulting

Dentsu Aegis Network is to expand its business transformation specialist Isobar Consulting to India. The launch builds on existing consulting capabilities at agencies Fractal Ink and Isobar India; and the agency will be led by Priyanka Agrawal as Country Head.

The new firm aims to help companies build digital culture, identify internal operational efficiencies and spot opportunities from transformation. Agrawal is co-founder, COO and Chief Strategy Officer at Fractal Ink, and is joined in his new role by Rahul Vengalil, a former Isobar exec who returns to the firm as Chief Business Officer, Isobar Consulting.

Both will report to Shamsuddin Jasani (pictured), Group MD, Isobar South Asia, who comments: 'We have been readying ourselves to launch this world-class Experience-led Transformation business for almost 6 months now. However, we wanted to fine-tune it before launch and now, on the back of two big wins, we are launching Isobar Consulting. I feel that by drawing capabilities from two of the finest agencies within the Isobar India group - Fractal Ink and Isobar India, we can deliver a roadmap for a lot of businesses that seek this transformation... With the addition of this service, the Isobar India Group can deliver end-to-end solutions to clients - right from consulting to delivery'.

Agrawal says the group has 'merged the design strategy, creative, and digital capabilities of Fractal Ink and the broad reach, mar-tech experience, and deep business and brand strategy of Isobar India to create something that brings immense value to our clients and catapults their growth'.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.