iClick Launches iNsights Market Analysis Tool

In Hong Kong, online marketing and enterprise data solutions provider iClick has launched a market analysis tool called iNsights, to provide insights about consumer behavior relevant to cross-channel campaigns covering China and overseas markets.

iClick's proprietary platform offers omni-channel marketing capabilities to help both international and domestic marketers reach their target audiences in China. The new iNsights solution helps clients understand marketing-driven traffic as well as on-site audience behavior for use in re-targeting campaigns. Combined with the firm's other products, iNsights will help with audience identification and targeting, omni-channel ad placement, marketing campaign analytics, and look-alike remarketing.

Frankie Ho (pictured), the firm's President of International Business, comments: 'iNsights effectively addresses the difficulties presented to marketers by the shallow insights provided by raw data and selective sampling data analysis, as well as the inconvenience and incomparability of multiple tracking systems for different regions'.

Web site: www.i-click.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.