Parents Insights Rolled Out Across Thirteen Countries

UK-based firm The Insights People has rolled out its Parents Insights service across thirteen countries, surveying 130,000 parents of children between the age of one and sixteen. Also new is a trend prediction service called 'Parents Insights Future Forecast'.

Parents Insights is a parenting, mum and baby market intelligence resource, launched in 2018 through a partnership with consumer marketing and brand engagement specialist FanFinders. The service will now offer an understanding of parents and family attitudes, behaviour and consumption across Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Russia, Spain, the UK, and the US. Alongside the roll out, the business has released its first Parents Insights Future Forecast, which makes parenting and family trend predictions for 2021.

Nick Richardson (pictured), founder & CEO of The Insights People, comments: 'During the last year, many clients have said that they would love us to expand and create Parents Insights. For the last six months the team have been working with academics from universities to develop the survey and a series of new tools, which will significantly complement our Kids Insights and Parents Insights data and insights'.

Web site: www.theinsightspeople.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.