Zooming In: indeemo Founder and CEO Eugene Murphy

The second of our new video podcasts is with Eugene Murphy of indeemo and includes discussion of mobile ethnography, the future of shopping, the impact of the pandemic on research methods and budgets, and the potential for qualitative in the post-Covid world.

indeemo's diary study app and mobile ethnography platform allow researchers, designers & brands to understand how humans really behave, in context and in-the-moment, tapping the power of mobiles for uploading photos and videos, and transforming shopping behaviour and 'what's in your fridge' feedback.

Watch the full 24-minute video here: www.mrweb.com/drno/eugene.htm .

All interviews will be available in a keyword searchable archive. See last week's DRNO article for more details on the series and how to get involved.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.