Daily Research News Online no. 3427 - TNS Champions Healthcare Creatives

TNS Champions Healthcare Creatives

September 29 2004

Pfizer and GSK each picked up three wins at TNS' recent annual over the counter (OTC) healthcare awards to celebrate the best in creative advertising and marketing campaigns and recognise the brands and agencies involved.

The awards are voted for by consumers and pharmacists, and/or matched against TNS industry sales data to identify those brands which are leaders in their market. A complete listing of SnapshOTC Award winners is listed below:

Category	Brand	Company	Agency
Advertising awards
Best TV advertising - Pharmacist voted	Gaviscon	Reckitt Benckiser	Cheetham Bell JWT
Best trade press advertising - Pharmacist voted	Nicorette	Pfizer Consumer Healthcare	Euro RSCG Life
Bestconsumer advertising (non-TV) - Pharmacist voted	Canesten	Bayer Consumer Care	Abbott Mead Vickers BBDO
Best TV advertising for an OTC brand - Consumer voted	Nurofen	Crookes Healthcare	McCann Erickson
Best non-TV advertising for an OTC brand - Consumer voted	Night Nurse	GSK Consumer Healthcare	Grey London
Best advertising for a seasonal OTC brand - Consumer voted	Benylin	Pfizer Consumer Healthcare	J Walter Thompson
Sales effectiveness award	Bonjela	Reckitt Benckiser	Cheetham Bell JWT
Best value consumer advertising for an OTC brand	Covonia	Thornton & Ross	Bray Leino

Category	Brand	Company	Agency
Marketing awards
Best OTC sales force		GSK Consumer Healthcare
Best in-pharmacy training	Pre-reg and newly qualified pack	Pfizer Consumer Healthcare	Munro Foster
Best website for an OTC brand	Dulcolax	Boehringer Ingelheim	BBDO Interone
Best website for an OTC brand aimed at healthcare professionals	Practice Health	GSK Consumer Healthcare	London Creatives
Best sales aid for an OTC brand	Dulcolax	Boehringer Ingelheim	Paling Walters

According to Linda Alstead, Director of TNS Healthcare in the UK 'High quality marketing and advertising campaigns are the key to successful product launches and sustaining sales in this competitive market place. As a world leading market information group, TNS recognises the importance of high profile, successful campaigns in driving pharmaceutical sales and has designed the awards to celebrate the hard work and creativity that is required to ensure success'.

A full list of winners and highly commended entries is available at the news centre at
www.tns-global.com . Award sponsors were Ceuta Healthcare, Waiting Room Information Services & Communications International Group. Images available on request.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.