Japan's Yahoo! Shopping Appoints NetRatings

NetRatings Japan is to use its web analytics service, SiteCensus, to measure and analyse the 10m monthly users of Yahoo!'s Japanese shopping site. Yahoo! will also make use of NetRatings' customised analytics services to understand what visitors are doing on its shopping and auction sites.

Visitors to Yahoo! Shopping download 400m pages per month, and the company is seeking to collect data to help improve its customer insights. SiteCensus works by embedding measurement tags in users' web pages to provide real-time tracking of web use. It can track trends in the use of Flash, streaming and mobile Internet access.

Masahiro Kano, CEO of NetRatings Japan, says the service offers 'enormous advantages over conventional log server analysis and other web analytics technologies', and is 'capable of accommodating web sites with up to 10 billion page views per month.'

According to Kano: 'Because SiteCensus compiles and analyses access logs in real time, it is particularly suitable for measuring the effectiveness of Internet promotional campaigns, which makes it valuable for Yahoo! Shopping.'

NetRatings Japan is a joint venture between Nielsen//NetRatings, ACNielsen eRatings.com and Trans Cosmos. It began providing the Nielsen//NetRatings audience measurement services in Japan in March 2000. Nielsen//NetRatings is online at www.netratings.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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