Harris and DM2 Partner for B2B Panel

B2B direct marketing firm DM2-DecisionMaker, part of Reed Business Information, has announced it will work with Harris Interactive's Service Bureau division (HISB), to develop online panels of expert decision makers.

DM2, which boasts a database of 23 million postal and several million e-mail addresses of sourced business professionals from more than 25 industries, says the Expert DecisionMaker Panels(TM) will give unmatched access to hard-to-reach B2B audiences, for research purposes. The panels will be constructed using industry-leading publication subscriber lists, with an extensive pre-qualification process to optimize results.

Steve Rourke, VP and General Manager of DM2-DecisionMaker, comments: 'DM2 is now a centralized source for marketing tools, be it product or market research or industry expertise - as well as the list management and rental services for which our partners have trusted us for years.'

Jim Longo, Senior VP Client Development of HISB, says his company is 'very confident in DM2's forward-thinking approach to servicing the market research industry as well as our integrated ability to deliver access to highly sought-after, responsive and engaged expert panelists. DM2's accomplishments in direct marketing and database management clearly set them apart as an ideal partner for HISB and Harris Interactive. They will undoubtedly play an integral role in taking our B2B offerings to a whole new level.'

DM2-DecisionMaker ® is online at www.dm2decisionmaker.com . HISB (www.hisbonline.com ) is Harris Interactive's division dedicated to the provision of online research and data collection services for other research firms. It offers consultative support, mixed-mode data collection services, panel development solutions, and online syndicated and tracking transition expertise. Harris Interactive is online at www.harrisinteractive.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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