TNS Continues to Strengthen North American Team

TNS has appointed two Executive Vice Presidents for its North America Custom Research leadership under Kimberly Till. Michael O'Keeffe joins to lead Operations and MCP, and Larry Levin to head up U.S. Consumer Goods & Services.

O'Keeffe has a decade of experience with the Six Sigma philosophy, gained in operations and restructuring roles at GE Capital, part of General Electric (GE), and at Sun Microsystems. In his new role he will use these skills to drive efficiency and process improvements across the company, and will work with TNS' global headquarters to help develop global operations strategy. TNS says that under his leadership Operations and MCP will be important contributors to its overall goals.

Levin has more than 28 years of MR experience, mostly at Market Facts which he joined in 1978, rising to various VP and Senior VP roles covering Los Angeles, Western US and Automotive. When Market Facts became part of Synovate, in 2003, he worked as its Executive VP of Sales, Marketing and Client Development, served on the group's Americas Executive Committee, and led its international new business development efforts. TNS says Levin will now play a key role in rapidly growing its Consumer Goods & Services sector, and help the firm to deliver on its vision of providing deep value-added and insightful research.

Till says both men have proven their ability to deliver results and drive growth. 'We are thrilled Michael and Larry are joining us to help position TNS as the best-in-class provider of solutions for our clients and to propel us toward our goal of becoming the market research firm of the future.'

The group's home page is www.tns-global.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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