Tapper Up - Ziment Promotes Chief Methodologist

The Ziment Group has promoted John Tapper, Ph.D. to COO of its primary research division Ziment Custom – he also retains the title of Chief Methodologist.

Tapper has been with the company for five years in both the Chief Methodologist and Chief Strategy Officer roles. He will now report directly to divisional and group CEO Lynnette Cooke.

Cooke says Tapper has been responsible for the division's key product launches including MESSAGEZ, SEGZ and TAGZ, TRIALZ and Demand Calibration. 'He is a leader both within our company and throughout the industry, and I am confident that he will continue his successes in his new role.'

The Ziment Group's other divisions are physician panel WebSurveyResearch, syndicated tracking study operator imap Research; and Consumer Health Sciences, which conducts the National Health and Wellness Survey. The Group is part of WPP and is online at www.zimentgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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