MORPACE International has appointed Bill Cregan as Vice President for its key automotive practice, responsible for business development and account management. He worked previously as an Insights Manager at Ford Motor Company.
Cregan, who has 30+ years experience in engineering, product / market planning, and market research, will be based in the company’s corporate office in Farmington Hills and reports to Executive VP Duncan Lawrence. He has already worked extensively with MORPACE, during his time at Ford in Dearborn where he was North American Consumer Insights Manager. He was previously an Advanced Product Research Manager for the auto giant in the US and UK, as well as Manager of Advertising Research. He holds an MBA in International Business from University of Michigan and engineering degrees from Wayne State University (MSME and BSME).
CEO Frank Ward says Cregan’s ‘creativity, strong management skills and extensive automotive experience will add depth to the automotive practice.’
