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Northern Expansion for Strategic Vision

May 4 2007

Consultancy firm Strategic Vision has added a Canadian unit to its existing teams in the USA and Russia. StrategicVision Canada will be led by new hire Margo Jay, whose association with the firm began more than 15 years ago as a client.

Jay recently left Effem, the Canadian division of confectionery and pet care giant Mars, Inc. In her new role she will work closely with StrategicVision Worldwide™ President Susan Johnson, CEO and Creative Director Dr. Darrel Edwards, and Sharon Shedroff and Alexander Edwards, Presidents respectively of the firm's Consumer and Automotive Divisions. In addition to developing Canadian versions of the firm's Values in America™ and NVES™ (New Vehicle Experience Study), Jay will work with her own proprietary program, Human Truths™.

San Diego-based StrategicVision was founded in 1972 and incorporated in 1989. In addition to the three core countries it now has 30 associate teams worldwide. Web sites are at www.strategicvision.com and www.strategicvisioncanada.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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