MASMI Opens in Poland

London-based FMCG specialist, MASMI, has opened a full service MR firm in Warsaw, Poland, and appointed Tomasz Jakubowski, formerly of Synovate, to lead the team.

Jakubowski, who will be Managing Director of MASMI Poland, was previously co-MD of Synovate, where he was responsible for client relationships and operations in Poland and throughout the Baltics.

Sergey Kolobanov, Group Chairman & CEO of MASMI commented: 'I am very pleased to welcome Tomasz to the MASMI team to extend our activity in this important and challenging market.' He added that the move expands MASMI's 'geographic footprint' further into Central and Eastern Europe as part of the firm's development plan.

The company was founded in 1994 and today employs more than 250 research specialists with expertise in consumer markets. It recently acquired German MR agency Transferresearch, which now operates under the name of MASMI Deutschland (DRNO April 3rd ). MASMI is online at www.masmi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.