GB Sports Panel 'First of Many' for Lightspeed
August 9 2007
Lightspeed Research has announced the launch of a new GB Sports Panel. The panel pre-identifies consumers on the basis of sports watched and participated in.
The launch, timed to coincide with the start of the football season and the Rugby World Cup, provides organisations with the opportunity to tap into sports fans' thoughts and opinions around popular sporting events. The panel covers over 70 different sporting activities, from basketball and boxing to tennis and triathlons.
Multiple levels of profiling include information on:
- Participation in sporting activities and whether they are a member of a club
- Sporting events watched on TV or live
- Media chosen for following sports including TV, radio, newspaper, Internet, as well as live
- Football, rugby league and rugby union team supported (international and domestic)
- If the respondent is a sports volunteer, referee or coach
- Interest in the summer and winter Olympics
- Brands of sportswear, footwear and equipment used.
David Day, CEO Europe, says that with the Beijing Olympics now only 12 months away, a lot of marketing effort is likely to be focused around the event, making this a good time for the launch. More generally, says Day, 'With the continued growth in sports marketing and sponsorship, having an up to date sports panel is an essential part of providing a quality service to our clients.' In addition to sporting manufacturers, brands and associations, clients are likely to include corporations involved with sports sponsorship.
Day says Sports Panels will be 'rolled out across Europe, North America and Asia Pacific over the next few months.'
Lightspeed Research provides access to household members across 34 countries in Europe, North America and Asia-Pacific. The firm is part of WPP and is online at
www.lightspeedresearch.com.
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
