Brazilian agency CNP Global has joined the Harris Interactive Global Network as its newest affiliate member. CNP works as a data collection agency for MR firms as well as a full service provider for client firms and government institutions.
Its key sectors are healthcare / pharmaceutical and technology research, with both qual and quant research conducted. Among the top 15 MR providers in Brazil and with data collection offices in ten Brazilian cities, it has an office in Mexico, coordinators in Argentina, Colombia, Venezuela and Chile and a customer service office in the USA.
The Network was established in 1992 and has fourteen members, all independent MR firms, covering Africa, Asia, Australia, Brazil, the Caribbean, Western Europe, Central/North/South America, and the Middle East. Member firms exchange research expertise and share local-country knowledge.
Fabrizio Spinelli, General Manager of International Clients at CNP, comments: ‘We believe that the most successful global research partnerships combine the latest technology and expertise with an unparalleled knowledge of the local market and culture... Together, our mutual enterprise will make both CNP and Harris Interactive more influential players in Brazil - we are extremely excited to be part of the Harris Interactive Global Network.’
Harris CEO Greg Novak adds: ‘This new partnership is a great opportunity for both organizations and we look forward to working closely with CNP Global in the coming years.’
The Harris Interactive Global Network is on the web at www.harrisinteractive.com/globalops