Tech Partnership for Agencies

Experian and digital specialist MultiMedia Intelligence have announced a partnership, combining the former's in-depth data on psychographics, consumer behavior, lifestyles and attitudes with the latter's market sizing and forecasting models and databases.

The partnership promises 'industry-first market segmentation, insights and forecasts based on combined superior supply-side and demand-side views of the markets, never before offered in this data driven, data hungry market.'

'We are now able to map end-consumer demand, behavior and purchases back through the entire value chain, providing unique insights for content owners, operators, equipment manufacturers and semiconductor suppliers' says Mark Kirstein, president of MultiMedia Intelligence. Ken Wollenberg, General Manager of Experian Consumer Research, says the partnership 'extends the reach and relevance of our research in the fast-growing digital media, mobile and internet markets, and leverages our vast data assets in this exciting industry.'

MultiMedia Intelligence offers research and consultancy in markets and technologies which deliver and monetize digital content and services across multiple platforms. The firm claims to 'look beyond the classic 'three screens'' of TVs, mobile handsets, and computers, and put markets into the broader context of converging and changing business models.

Web sites: www.multimediaintelligence.com and www.experianconsumerresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.