InsightExpress Grows Digital Measurement Team

InsightExpress has expanded its Digital Media Measurement (DMM) team by hiring Lauren Coyne as Director of Agencies, East Coast; Kyle Gollins as Senior Account Executive, Media & Publishing, East Coast; and Kathy Benigo as Southwest Regional Manger.

Coyne will be responsible for all East Coast agency business, including setting strategy and direction, within the DMM sector. She joins from NBC Universal where she was Account Executive, Digital Media, overseeing accounts and initiatives across the on-air, online, mobile and emerging media markets. She graduated from Bucknell University.

Gollins returns to the firm after a year out which included work as National Accounts Manager at Survey Sampling International. He will now be responsible for developing sales strategy and new business for media and publishing clients within DMM. He was originally hired by the company in 2004 and most recently held the position of Senior Account Executive, Advertising & Media. In this role, he focused mainly on new business development within the media and publishing industries. Before this first stint at InsightExpress, he worked at DiscoverWhy Inc. He graduated from State University of New York at Albany.

Benigo will be responsible for managing existing business and cultivating new, with publishers, ad agencies and clients within DMM across Los Angeles, Arizona, New Mexico and Texas. She joins from Walt Disney Internet Group where she held the position of Account Executive. A graduate of The University of Texas, Benigo worked earlier in her career as previously manager of the West Coast for CarsDirect.com, and as an Account Executive for CondeNast and DoubleClick.

Drew Lipner, SVP, Group Director, Digital Media Measurement, says the appointees are all 'high quality individuals with accomplished track records who have demonstrated a particular passion for digital media measurement.'

The company is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles, and a web site at www.insightexpress.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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