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Buckingham Hires Strengthen Senior Team

October 15 2008

In the UK, quant specialist Buckingham Research has appointed Tim Sheard as Research Director and Justin Porter and Craig Strudley as Associate Directors. All three have previously worked at GfK NOP.

Tim SheardSheard joins with more than 18 years' research experience gained in positions at Nielsen and GfK NOP. Working across the B2B and B2C sectors, his focus has been on customised research and developing large multi-country studies for FMCG, retail and financial services clients. In his new role as a member of Buckingham's management team, he will oversee key client relationships, and be responsible for new business development.

Porter joins after three years as an Associate Director with GfK NOP's Marketing Science team. Prior to this, he spent five years at Research International where he focused on advanced data modelling techniques spanning consumer segmentation, key driver analysis, pricing and brand management.

Strudley has 14 years' market research experience. He previously worked at TNS (formerly Prognostics), where he spent four years as a Managing Consultant specialising in customer satisfaction research for IT and telecoms clients. Prior to this, he was an Account Director at GfK NOP, where he helped establish the firm's office supplies service, Office Trak.

'I'm delighted to welcome Tim, Justin and Craig to the team,' commented Buckingham Research's MD Paul Nola. 'Each of them brings a wealth of talent and skills that will supplement and strengthen Buckingham's existing capabilities. With their help, we hope to build on the services we can offer to our existing clients, as well as broaden our credentials when sourcing new business.'

Based in Cookham, Berkshire, Buckingham Research is part of the Optimisa group and is online at www.buckingham-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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