'Natural Progression' for Sustainability Specialist

Health and sustainability specialist Natural Marketing Institute (NMI) has announced the expansion of its services to Canada, and the appointment of Jorge Santos as Vice President of Strategic Consulting, based in Ontario.

In October, the company agreed the expansion into Canada of the US deal it made with Nielsen earlier in the year, enabling both companies to map and analyse the behaviour of LOHAS consumers (Lifestyles Of Health And Sustainability). The deal provides for Nielsen to incorporate NMI's proprietary segmentation model into its Homescan® Consumer Panel and Spectra BehaviorScape™ Framework. The Canadian data will be available early in 2009.

In addition, NMI has now announced that it will field a Canadian version of its LOHAS Consumer Trends Database™ survey, to be conducted in both English and French among a minimum of 1,000 Canadians aged 18+ and due to field in April for results in June. The study will quantify potential for environmentally responsible products and services.

NMI Managing Partner Steve French says the Canadian LOHAS expansion is 'a natural progression based on both client interest and the proliferation of green and sustainable products throughout the world.'

Santos has 30 years' experience in marketing and new product development leadership roles. He was Global Business Director at Accenture, Marketing Services in London, and held a variety of global roles at MasterFoods (Mars), including General Manager of the Iberia (Spain/Portugal) region, Regional Marketing Director in South Europe and Marketing Director in Canada. He also worked at Uncle Ben's and RJR Nabisco. He holds an MBA from the University of Toledo and a Bachelor of Commerce from the University of Toronto.

The company is on the web at www.nmisolutions.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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