Peanut Labs and DMS Partner

Sample provider Peanut Labs and AOL-owned online marketing research and field agency DMS (Digital Marketing Services) have partnered to combine their recruitment strengths.

As a wholly-owned AOL subsidiary, DMS has access to its parent's web properties and ad networks, while Peanut Labs specializes in finding hard-to-reach audiences and engaging them in research through its affiliation with social networking sites.

'This partnership provides an unprecedented level of access to US Internet users and instantly supplies our customers with the broadest demographic sample range in the industry,' claimed Peanut Labs CEO Simon Chadwick. 'By combining efforts, we have created an unrivaled sample source with a focus on reach, representativeness, research expertise and delivery.'

The pair, who have invested in separate and joint initiatives to identify fraudulent respondents and improve sample quality, will combine their existing data validation and digital fingerprinting technologies to check personal identities against offline records.

'As concerns about data validity have taken center stage, DMS and Peanut Labs have found a creative way to combine their assets to advance the industry,' added DMS General Manager, Chuck Miller.

Web sites: www.peanutlabs.com and www.dms-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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