Canadian analytics provider iPerceptions Inc. has hired Paul Robillard as Vice President of Marketing.
He brings more than twenty years’ experience of marketing, sales and corporate leadership. Most recently he served as VP, Sales and Marketing at Fortsum Business Solutions, completely restructuring its marketing and sales groups for expansion. Prior to this, he was VP of Marketing, Sales, Product Strategy and Customer Service at travel industry IT firm Accovia. He has also worked for AGTI, BCE Emergis, IBM and WorldLinx, and was General Manager of Operations at Netscape Canada.
iPerceptions President and CEO Claude Guay, who joined the firm from PhoCusWright in May, comments: ‘Paul brings extensive experience in developing and executing marketing strategies that generate global demand and create value for customers. He will be instrumental in helping iPerceptions strengthen and elevate its market position, and I am very excited to welcome him to the team.’
With offices in New York, Atlanta, Toronto, Montreal, and London, the company’s offerings include the webValidator Continuous Listening solution, the 4Q free web site survey solution, and the proprietary iPerceptions Satisfaction Index (iPSI). It is online at www.iperceptions.com .