In the US, Boston-based full service ad agency Mullen has hired Dinesh Gopinath as Executive Vice President, Director of Strategic Analytics.
Gopinath joins from ChoiceStream, where he was Chief Solutions Officer, using data for communications targeting and personalized advertising and recommendation technology. Gopinath has a PhD and an MS degree from MIT, and his undergraduate studies were at the Indian Institute of Technology in Madras, India.
In his new role, Gopinath will lead the agency’s analytics practice, which models, predicts and optimizes communications strategies for clients across a wide range of industries.
‘In hiring Dinesh, we’re looking to further enhance our competitive advantage in gleaning data-driven insight,’ said Stephen Hahn-Griffiths, Chief Strategy Officer. ‘Dinesh will provide an added edge to our precision targeting capabilities – in customer relationship management, digital, social media and beyond.’
Mullen has offices in Boston, Winston-Salem, Pittsburgh, Detroit and New York.
Web site: www.mullen.com .