In the UK, brand insight agency Sundance has appointed former Ipsos MORI exec Amy Hawthorn as Project Director.
Formed in 2002, London-based Sundance works in market research, innovation, brand and design planning. Last month, the firm appointed former Added Value director Jessica Bower as Project Director, to oversee international research projects with a particular focus on South East Asia and China.
Hawthorn joins with experience in segmentation, product testing and ‘future gazing campaigns’, in both the consumer and business to business sectors. Most recently, she worked with financial, technology, leisure and travel clients at Ipsos MORI, following spells at GfK NOP and Gracechurch Consulting.
‘Amy will bring a new dimension to the team with her knowledge of the B2B sector,’ states co-founder Daniel Dumoulin. ‘Her work with large corporate organisations will make her an asset to our existing international team.’
Web site: www.sundancelondon.com .