Princeton, NJ-based b2b research and innovation consultancy Lodestar has hired Bruce A. Bennett as Vice President - Client Services.
Bennett brings more than 25 years of senior-level market research management, client services, and business development experience, most recently from Synovate where he helped develop a joint venture customer satisfaction offering with the National Automobile Dealers Association (NADA) and was Brand Manager for the Interactive Opinion Network (ION). Before Synovate, he led Interview Insights, the linguistic analytics division at Quester, and at the start of his MR career managed Chicago field operations for Nielsen Media Research.
In his new role, based in Chicago, he will grow and enhance client relationships, and will be actively involved in new product/service development initiatives for syndicated research, executive panels, and social media analytics.
Lodestar President and CEO Dr. Tom Nelson says Bennett has ‘a proven ability to work across [the company’s] core competencies in research, strategy, and innovation’.
Web site: www.lodestarlink.com .