In the US, Qi (pronounced key) Interactive which designs tools for sales, marketing and MR has promoted Buddy Scalera to Vice President, Interactive Content and Market Research.
Scalera, who was previously Senior Director, Interactive Content and Market Research, will now oversee the digital team and research, develop and deliver new interactive online strategies, including social and viral marketing, web content, search engine marketing campaigns and mobile applications. He has been with the firm for two years.
Qi is part of WPP-owned healthcare communications network CommonHealth, which provides research driven insights, strategic planning and tactical solutions for healthcare professionals, consumers and caregivers. Web site: www.commonhealth.com .