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Smarty Pants
US-based youth and family research specialist Smarty Pants has appointed Toni Green as Research Whiz, responsible for all stages of research projects for a number of key CPG, media and entertainment clients.
The company has offices in New York, Boston, San Diego, Denver, Tampa, Dallas and Myrtle Beach, SC, with headquarters in Johnson City, TN, and works on brand positioning, new product development, consumer lifestyle and trend research.
Green joins from Nickelodeon, where she spent two years running primary research projects and producing syndicated reports, and before this worked as a Client Analyst at Millward Brown Digital. She began her career in the sector interning at Nickelodeon and as a marketing research analyst at MTV, and earlier spent four years as Westchester County, NY's head lifeguard. She holds a bachelor's degree in Psychology from Syracuse University and a Master of Arts in Media Studies from The New School.
Chief Brainiac Stephanie Retblatt says: 'We're thrilled to have Toni as a part of our team. We've admired her work for years. Her background in media and kids' products is invaluable, making her an asset to both Smarty Pants and our clients'.
Web site: www.asksmartypants.com .
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