Sarah Robb O'Hagan has been named the new Chief Marketing Officer for the Gatorade Company, a division of PepsiCo which manufactures flavored non-carbonated sports drinks.
She joins from Nike, where for the past six years she has held marketing and general management roles. Prior to this, she was VP of US Marketing at Atari Entertainment, and led marketing at both the Virgin Entertainment Group and Virgin Atlantic Airways North America. She began her marketing career with Air New Zealand, after completing a Bachelor of Commerce in Marketing at Auckland University and a Diploma in Marketing from the New Zealand Direct Marketing Association.
Her new job will be to lead Gatorade's marketing in the US, as well as influencing its strategic direction in Latin America.
‘Sarah's career is highlighted by creativity, innovation, and brand-building activities, making her the right person to lead our marketing efforts,’ said Gatorade President Todd Magazine.
Web site: www.gatorade.com .