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Claravine
In the US, enterprise digital analytics specialist Claravine has appointed Web Analytics Demystified senior partner Adam Greco as a Board advisor.
Headquartered in Provo, Utah, Claravine helps digital marketers analyze and run campaigns by unifying the data from multiple campaigns across disparate systems into a single integrated view. Last year, the firm raised $4m in a seed round of funding, and appointed former Adobe exec Verl Allen as CEO. Greco (pictured) joins the Board after eight years at Web Analytics Demystified, having previously worked at Salesforce.com as Senior Director for Web Analytics. Prior to this, he spent a decade at Omniture (now part of Adobe), latterly as Director of Solutions Architecture responsible for establishing the company's business consulting group.
Commenting on Greco's appointment, Allen said: 'Adam has made an incredible impact on the entire digital analytics industry, and we couldn't have asked for a better company advisor and partner. Adam's Adobe expertise will help us take our platform to a completely new level, allowing us to drive even more meaningful ROI for our customers'.
Web site: www.claravine.com .
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