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Tealium
Customer data firm Tealium has appointed former Engagio / Marketo exec Heidi Bullock as Chief Marketing Officer.
Tealium offers a suite of solutions to help digital teams manage large amounts of data. Its Tealium Universal Data Hub encompasses tag management, API hub, customer data platform and data management solutions that enable organizations to use real-time data to create more personalised digital experiences across customer touchpoints.
Bullock (pictured) joins from account based marketing (ABM) platform Engagio, where as CMO she was responsible for the go-to-market strategy, product marketing, internal sales, corporate communications, and helping create the ABM Automation category. Prior to this she worked for engagement marketing software and solutions provider Marketo as Group VP of Global Marketing.
Commenting on the appointment, Tealium CEO Jeff Lunsford said: 'Heidi is a fantastic addition, not only due to her extensive knowledge in marketing but also her impressive leadership experience in building and scaling high-performance marketing teams. She will undoubtedly help us expand our market position in a high growth market and continue to solidify us as a global leader in the industry'.
Web site: www.tealium.com .
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