Bravo Media and Oxygen Media
In the US, NBC Universal’s Bravo Media and Oxygen Media units have appointed Melissa Rivera-Renet as VP Program Research, responsible for overseeing all brand, programming, new media, marketing and developmental research for both brands.
Rivera-Renet most recently served as VP, Program Research for Showtime Networks, where she led primary and secondary research and initiated custom research for the network's program marketing positioning and targeting efforts. Before this, she was Director of Program Research for Rainbow Media, Director of Marketing for Marcom International, Manager of Ad Sales Research for FX Networks and ABC Radio, and Program Research Analyst for A&E Television. She has a BA in Media Communications from California University of Pennsylvania.
In her new role, she will report to SVP Research and Strategic Insights Tony Cardinale, who comments: ‘Melissa comes to us with a broad research background and valuable experience with cutting-edge content. Her expertise will be a major asset as we continue to deepen our relationship with this hard-to-reach, trendsetting consumer base.’
Web sites: www.bravotv.com and www.oxygen.com .