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Smarty Pants
In the US, youth and family researcher Smarty Pants has appointed Nadia Bernal as 'Insights Whiz'. She is based in San Jose, California.
The company, which has headquarters in Johnson City, TN and offices in seven other US cities, works on brand positioning, new product development, consumer lifestyle and trend research. Bernal (pictured) joins after serving as a Junior Analyst at Pacific Consulting Group, which boasts that it helps companies create products and service experiences that earn high customer adoption, satisfaction, loyalty and value. In that role, she was in charge of programming, testing, and fielding projects, and preparing data for analysis using SPSS.
In her new role, Bernal's skills are being applied across methods ranging from longitudinal studies to customer journey mapping to advanced analytics. Commenting on the appointment, Research Manager Skip Wong said: 'Nadia exemplifies a commitment to skilled research, passionate worldliness and all the values that make Smarty Pants a leader in market research. We are excited to see our future grow brighter with Nadia on the team.'
Web site: www.asksmartypants.com .
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