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Behaviorally
In Singapore, shopper marketing consultancy Behaviorally has appointed Miyen (Millicent) Lobusta as Vice President in its Customer Success team.
Behaviorally combines research, a behavioral framework, AI technology and category expertise to define and diagnose the factors that influence consumer behavior and drive shopper growth at both the digital and physical shelf. Last year, the company opened offices in both Singapore and Shanghai, and more recently, it expanded to the Philippines.
Lobusta (pictured) joins with more than seventeen years' consumer insights experience, and she most recently served as Regional Consumer Insights Manager in Asia at product innovation consultancy 3M. Earlier, she held leadership roles at Mondelez, Unilever, Reckitt, and Procter & Gamble.
Commenting on the appointment, Nichole Gu, MD, Asia, said: 'Miyen is a highly skilled insight and analytics professional who is passionate about the application of innovative technology such as AI to accelerate the ways we can help our clients succeed. With her strong background in helping brands solve business issues, Miyen is the perfect expert to help our team implement our business strategy in Singapore and all of Asia.'
Web site: www.behaviorally.com .
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