Shopping and consumer opinions portal Ciao GmbH has appointed Harald Schiffauer, 38, in the newly-created role of Sales Director E-Commerce Europe.
He joins Ciao from Pangora, a provider of product search and price comparison technology, where he worked for nine years, leading its international commercialisation strategy in Germany, France, Great Britain and Italy from 2001 and moving to run its Paris and Milan subsidiaries in early 2004.
His new role puts him in charge of the pan-European development of the e-commerce partnerships for all Ciao platforms in the five biggest European economies plus the Netherlands and Sweden; and the development of the firm’s European-wide network of online merchants.
He reports directly to Stephan Musikant, Managing Director of Ciao GmbH, who welcomes his ‘long-standing experience in the international shopping distribution industry’ and comments: ‘With Harald Schiffauer we have brought on board a distinct expert in the field of e-commerce... ideal to help customers understand that the high quality information contained in our consumers’ reviews portal is an essential differentiation from the pure price comparison portals in the market.’
Ciao is part of Greenfield online, and has offices in London, Paris, Timisoara (Romania) and Wroclaw (Poland) in addition to its Munich HQ. Web site: www.ciao-group.com .